Born and raised in Los Angeles, Robert developed a distinct set of color and cutting skills from the Paul Mitchell Academy. While working in salons such as Neil George and Byron Tracey he was an assistant to editorial hair guru Bob Recine. Frequently inspired by his mentor he makes use of organic and architectural shapes to mold his innovative and timeless looks. He currently colors hair at Bumble and Bumble NYC.
To name a few Mefford’s work has been seen on the red carpet and magazines with the likes of Milla Jovovich, Alice Eve, Zoe Saldana, Giselle Bündchen, Yvonne Strahovski and Olivia Munn; he has been blessed to work with well-known photographers such as Michael Thompson, Patrick Demarchelier, Sheila Metzner, Arnaldo Anaya-Lucca and David Roemer.
For almost a decade Rob has been behind the hair and makeup of ecomm client Ralph Lauren as well as others like Lilly Pulitzer and Tory Burch. His focus on hair has graced advertisements for clients inclusive of Ralph Lauren, Belstaff, Target, Sperry and Saks Fifth Avenue.
Whether he is working on an ad campaign, red carpet look, or an editorial his versatility comes through for any client. Roberts’s ability to think outside the box and his strong work ethic allow him to produce a collaborative vision with styles that move with texture.
Robert currently divides his time between New York and Los Angeles.
American Beauty, Arnaldo Anaya-Luca, Belstaff, Damon Baker, David Roemer, Elle, Giselle Bunchen, Harper's Bazaar, Holt Renfrew, Ja-de Cosmetics, James Macari, Jason Kim, Maybelline, Milla Yovavich, Palacio de Hierro, Patricia Bonaldi, Patrick DeMarchelier, Ralph Lauren, Ritz Carlton, Simon Burstall, Sorel, Sperry, State Bags, Target, Vogue, Who What Wear